In September 2009, sports fan Jesse S. Moeinifar was listening to a radio talk show debate an essential boxing question: Mike Tyson or Muhammed Ali? "I tried calling in to share my opinion, and I was put on hold for 45 minutes, then nothing. I decided to put together a company that meets the challenge of communication between news organizations and their consumers."
The result,
Viafoura, was incubated at
MaRS and recently moved into
Ryerson's DMZ. Moeinifar says the coding took some time to perfect,but his product--a user engagement platform that allows users to interact with content providers through video, text and video debate--has recently gained notice for its innovation. After launching at the prestigious
DEMO conference in California, Viafoura gained notice in the
New York Times, among other publications (you can see their launch presentation
here).
"Before we even got off the stage, we had six emails from news organizations around the world interested in our product," Moeinifar says. And the momentum continues to grow. After adding a staffer this spring, the company (now three employees strong) recently
won the Canada 3.0 pitch-off competition.
The next step? "It pretty much comes down to getting the product out there," Moeinifar says. "Having the product really speaks for itself."
Writer: Edward Keenan
Source: Jesse S. Moeinifar, Founder and CEO, Viafoura