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Civic Impact

The Parkdale Community Food Bank shoots "Gangnam-style" parody to kick-off holiday fundraising

The Parkdale Community Food Bank (PCFB) is spoofing the popular "Gangnam-style" music video to raise awareness of its holiday fundraising drive. 
Volunteers, board members and community members gathered at the PCFB space (1316 King Street West) this past Sunday to shoot the first section of the parody of K-pop artist PSY's music video, changing the song name from "Gangnam Style" to "Parkdale Community Food Bank-style."
The PCFB community was joined by politicians for all three levels of government including Parkdale-High Park MP Peggy Nash, Parkdale-High Park MPP Cheri DiNovo and Ward 19 councillor Mike Layton, each of whom made a cameo in the music video. 
"I though that spoofing the Gangnam-style music video would be a lot of fun," says Shaista Justin, a local writer and filmmaker who's volunteered to direct the video. "So I came up with the idea that as soon as someone donates food they become a supper-star PSY. It's kind of this transformative experience that when you donate you become this kind of blinged-out superstar."
In January, Justin will connect with the wider Parkdale community to shoot the second half of the video. 
"We're going to team up with groups in the community to continue that theme that donating makes you a superstar," she says. "For example we'll be working with the Parkdale public library, we’d like to get the seniors home involved, the Parkdale community centre. The Parkdale high-school basketball team has even volunteered to make a cameo."
Once the video is complete it will be available on YouTube and on the food bank's website. 
Writer: Katia Snukal
Source: Shaista Justin
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