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Art Condos at Queen and Dovercourt launches photo and video contest

Art Condos, a new condo project on Queen West, announced a photo and video clip contest last week, three weeks into its sales launch.

"We're asking people to give their idea of what Queen Street is right now, what it represents, something that will characterize how it is today... something that will give people a sense of nostalgia in the future," says builder Gary Silverberg. "It's going through a massive change right now, and we want to document it."

Judges include local gallery owners, artists and painter/critic Gary Michael Dault. The photo contest runs until May 24, and the video portion deadline is June 13. Prizes include being part of a video loop presentation in the model suite, as well as prizes donated by local businesses.

The contest is part of a larger social media marketing strategy that began before the project was launched.

According to Silverberg, the 11-storey, 150-unit tower at 44 Dovercourt is more than half sold. Construction will begin this year in preparation for a 2012 occupancy.

The project was designed by Hariri Pontarini and Oleson Worland Architects, with interiors by 3rd Uncle.

Writer: Bert Archer
Source: Gary Silverberg

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