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Imperial Plaza partners with condo guru Joe Brennan for tony suites

The penthouses at the Imperial Plaza have just got the Toronto good condo-keeping seal of approval.

This week, David Feldman, president and CEO of Imperial Plaza developer Camrost-Felcorp, announced that Joe Brennan will be the designer for the high-end, high-altitude suites.

Brennan—who did most of the interiors for the Hazelton condos among many, many other high-end properties around the city's tonier postal codes—is, roughly speaking, the condo-equivalent of Brian Gluckstein, designer-of-record for a huge proportion of Forest Hill and Rosedale interiors.

On the crest of St. Clair overlooking the city, the Imperial penthouses have what people in real estate sometimes call forever views, ones that will not in the foreseeable future be obstructed by future development, so the suites, going for $4.1 to $14 million, are especially desirable for a certain set.

Imperial Plaza, the former corporate headquarters of Imperial Oil Ltd., is one of the best adaptively reused condos in the city, with Camrost-Felcorp, who are also re-doing the old Four Seasons, maintaining many of its mid-century modern charms, including the large lobby mural by York Wilson, titled The Story of Oil.

The penthouses remain unfinished, with Brennan being on-call to design each one according to its owners' wishes. Richard Mariani, Camrost-Felcorp's director of marketing, says the first penthouse will probably be finished in the spring of 2014.

Writer: Bert Archer
Source: Richard Mariani, Director of Marketing, Camrost-Felcorp

CORRECTION: The date of completion for the first penthouse was originally stated as being October, 2013, which is the estimate for the completion of the rest of the tower's renovation.

Do you know of a new building going up, a business expanding or being renovated, a park in the works or even a new house being built in the neighbourhood? Please send your development news tips to bert@yongestreetmedia.ca.

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