When we last wrote
about the Fit Chicks
fitness empire one year ago, the workout training company had expanded to reach 15 locations in the GTA since its launch in 2008. Co-founder Laura Jackson told us then that she expected the company to keep on growing, and the activity in the twelve months since has borne out her prediction.
Last week, the company announced the launch of four new locations -- one in Vancouver, one in Calgary, one in Ottawa and one in the GTA, in Mississauga -- bringing the total number of locations now to 28. In almost doubling in size over the past year, the company has gone national, opening gyms in Ottawa, Calgary and Vancouver for the first time.
The business was founded by Jackson and Amanda Quinn, who say they've "been besties since grade nine" in 2008 to fill a hole they saw in the fitness market. The concept is a series of "bootcamps" run by fitness instructors focused on a challenging but achievable workout that also gave women (or "chicks," according to company lingo) education about how to live healthy. As part of a plan to expand into merchandising and larger scale wellness, the company recently introduced a "High Intensity Hottie" workout video that is now included with bootcamp registrations.
Writer: Edward Keenan
Source: Laura Jackson, Head Chick, Fit Chicks