Just over six months ago, in June 2010, Toronto's InGamer Sports
launched its fantasy sports application that allows real-time gaming during professional sporting events. At the time
CEO Nic Sulsky predicted that the pilot event during the NHL hockey Stanley Cup final was the start of a revolution in sports gaming that would take fantasy players from being "general managers and make them head coaches."
Last week, market analysts IDC added credence to his confidence when it named InGamer one of the 10 Canadian Digital Media Companies to Watch in 2011
. The recognition capped a period of intense growth in the final months of 2010 that saw the company launch a weekly partnership with CBC's Hockey Night in Canada
and a separate deal with Rogers. The platform now offers gaming for hockey, football and basketball games. Most importantly, Sulsky says, InGamer has signed a global distribution deal with international sports marketing giant IMG
that he says will "open up the international market to InGamer in ways we only dreamed possible when we began working on the platform."
In the immediate future, the Canadian sports spectatorship innovators plan to extend their range of sports alongside their extended distribution, to allow gaming during soccer and rugby in 2011, as well as baseball, golf and motor racing.
"It's been pretty exciting," Sulsky says. " with IMG as a partner we will begin growing very quickly internationally."
Writer: Edward Keenan
Source: Nic Sulsky, InGamer Sports