The much-anticipated
International Indian Film Academy (IIFA) awards
have come and gone from Toronto.
Blog TO writes of the jam-packed weekend of parties, film premieres and concerts that brought so much glitz and glamour to the GTA.
"The International Indian Film Academy (IIFA) handed out trophies to
its movie megastars on Saturday night, right here in Toronto. They're
like a touring version of the Indian Oscars, but for the South Asian
diaspora and Bollywood fans all over the world. And, they are a huge
show."
"Each year, IIFA picks a new host city and puts on a weekend of "buzz"
events (including film premieres, concerts, plus a lot of tie-in
exhibits and screenings all over the GTA leading up to the big show).
It's a pretty big deal for Toronto to host the 12th edition, after
stops in hubs like Macau, London, Dubai, Bangkok and Johannesburg. It's
also the first time the IIFA Awards have taken place in North America,
which will no doubt raise the profile (and box office share) of Indian
cinema in this market."
read full story
here
original source
Blog TO