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Audience member walking through the set of The Loyalists - part of the Festival of Ideas & Creation.
Audience member walking through the set of The Loyalists - part of the Festival of Ideas & Creation. - Tanja-Tiziana | Show Photo

In The News

Beach businesses run on loyalty, not profits

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In an examination of successful small business in Toronto's Beach neighbourhood, the Toronto Metro found, not surprisingly, that a connection to the community is essential for building the loyal customer-base needed for a Toronto small businesses to thrive.

"With a clientele that is as discerning as it is loyal, small businesses at The Beach thrive on being a part of their customers' daily lives and acting more like good friends than just business operators...in a tight-knit community of loyal, local-shopping customers like The Beach, carving a niche is crucial."

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original source Toronto Metro
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