The Toronto Star recently ran a feature on an impressive new Toronto restaurant -- Joey Don Mills Grill and Lounge. Part of the
Joey Restaurant chain, the Toronto franchise is already generating better sales then the 19 other locations scattered across North America.
"You enter Joey Don Mills Grill and Lounge through revolving doors off a suburban shopping mall parking lot and are immediately transported into a glamourous world of fine dining and haute couture excellence."
"Fuller [ Joey's president and CEO] says Joey has had Toronto in its sights for a long time but the timing for the company's move east had to be right. So he picked a recession to enter the most competitive restaurant market north of New York. Obviously, Fuller knew what he was doing because since opening on Sept. 18, Joey Don Mills quickly topped all the company's other locations in sales. Maybe that's why Fuller is so quick to open another Toronto location – the next one will be housed in the Eaton Centre and is scheduled to open sometime in 2010."
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The Toronto Star