Toronto's Hero Burgers is set to open its first American location on Buffalo's Elmwood Avenue later this summer.
"It's a great indication of Elmwood’s growth and attractiveness that a Toronto-based business is interested in coming here," said Carly Battin, Elmwood Village Association's executive director, in an article that appeared on BizJournals.com. "It also is a reflection of the overall Canadian interest in the Elmwood Village."
It's also a great indication of Toronto's growing role in the booming burger business of North America. While American chains hurry to gain retail space and market threshold in Toronto, our local chains are slower to expand beyond city limits.
Hero Burger, which is owned by John Lettieri or Lettieri cafes, has been rapidly expanding since its inception in 2004. Along with its first U.S. location, Hero Burgers is expanding further across the GTA and opening additional spots in Oakville, Brampton, and Toronto's Stockyards. The chain has numerous existing locations throughout Toronto, Mississauga, Richmond Hill, Markham, Scarborough, Burlington, and the surrounding region.
The company sets itself apart with its commitment to sustainability—including within its own practices and the vendors it partners with. It offers angus beef produced in Western Canada by farmers who practice sustainable care in raising livestock, preserving land, and in production. Hero Burger uses no additives or preservatives in their beef—including growth hormones, steroids or antibiotics—a practice that is becoming more scrutinized and essential here, but less so in America.
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Original Source: BizJournals.com