Toronto startup InferSystems earlier this month
announced the launch of its proprietary advertising bidding software. Just one day after that release, the company, founded in 2009, was named to the Canadian Innovation Exchange's list of the
20 most innovative tech companies in Canada.
InferSystems' proprietary technology, the Infer RTB Optimizer, aims to change the world of "real-time bidding" (RTB). Enabling media buying/selling platforms to build accurate data models from Internet response data, the prediction engine allows marketers to get better value for their online advertising money. Ben Mair, president and CEO of InferSystems, says the software will dramatically improve the return on investment for advertisers through a form of arbitrage. They system using a form of "machine learning" to continuously improve performance.
The Canadian Innovation Exchange's annual Top-20 list highlights companies selected from hundreds of applicants. The 20 winners will present at the annual CIX conference to be held at the MaRS Discovery District in December. CIX co-chair Chris Arsenault said in announcing the winners that the list represents the "leaders of tomorrow."
Writer: Edward Keenan
Sources: Lynn Walks, InferSystems; Jackie Peterson for CIX