On July 8, the TTC
introduced a new service on streetcar lines that uses GPS positioning to allow riders to have next-vehicle arrival times sent to their mobile devices by text message.
The technological task of "text-messaging integration" was handled by the new GTA office of Montreal-based
LIPSO. The company has, in the past, developed text-messaging innovations for Vancouver's
Translink and the
boarding-pass bar code scanner for Air Canada. According to LIPSO Director of Business Development Ross Noble, the TTC contract represented a "great opportunity" for the Mississauga office of the company, which was set up last fall.
Noble, currently the only GTA-based employee of the company, says a big part of his job in the immediate future will be to "build out" the Toronto office. He envisions adding at least three to four employees in the coming year, possibly more.
Writer: Edward Keenan
Source: Ross Noble, Director of Business Development, LIPSO
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