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Innovation & Job News

Tesla opens first Canadian store in Yorkdale

When engineer Nikola Tesla died, it was as a penniless eccentric. Though he had attained wealth and recognition for his many technological breakthroughs and patents, later in his life he lost hold of those achievements as he pursued a great many further experiments.

Over the past decade or two, his reputation has undergone significant rehabilitation. Like many innovations, it turns out, his work faced several setbacks before it found a firmer footing. The car company founded in 2003 and named after him—Tesla Motors—makes electric vehicles, with motors based on his original designs. And earlier this month, Tesla Motors opened its first Canadian store to help showcase those electric vehicles. It's located, perhaps surprisingly, in a mall: Yorkdale, where it's part of the shopping centre's recent renovation and expansion.

Vice-president of worldwide sales George Blankenship highlighted that seemingly incongruous location choice in a press statement, explaining that Tesla's primary goal "continues to be focused on informing as many people as possible about EVs.... Customers in our store are invited to ask questions and engage with informative product specialists to learn more about the many advantages of driving an electric car."

It's certainly an education many of us lack right now—for the moment, electic cars remain novelties in Toronto. We are, however, slowly building up more infrastructure to support them. Charging stations are available in several locations across the city, and a city-run pilot project for several more is in the works.

Writer: Hamutal Dotan
Source: George Blankenship, Vice-President, Worldwide Sales and Ownership Experience, Tesla Motors
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