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Baby supply company is growing up quickly

The Toronto Star features Kidscentral Supply, Toronto-based company that specializes in wholesaling children's products. Launched in 2001 by Toronto couple Boris and Tammy Zilberberg, the company now boasts a staff of 12, five sales representatives and annual sales of about $4 million.

"Boris says Kidcentral has prospered, to a great extent, because retailing of children's products in Canada is still a Mom and Pop business, with none of the dominant national chains or category killers that control other lines of merchandise."

"That means retailers rely on wholesalers like Kidcentral to identify, source and supply them with the latest and greatest kids' stuff. It helps that the Zilberbergs have a background as storekeepers and have the desire to find the next great product by attending trade shows around the world. What sets Kidcentral apart from its competitors is the attention to detail, the quality of merchandise and customer service, says Terry Leahy, owner of Safety Superstore, a three-store chain of children's products in the GTA. "They keep us informed of anything new, keep track of their clients' inventory and conduct in-store training of staff."

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original source Toronto Star

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