Toronto-based app developer
Polar Mobile has signed on to build over 300 apps for Nokia Corp's newest smartphone. The deal is the largest in Polar Mobile Group's history, and will give the successful startup its greatest opportunity so far to expand into global markets.
"For Polar, the deal is a means to expand globally. Although Nokia's share of the North American smart phone market is relatively tiny, the company is still the world's largest producer of handsets, and maintains a significant presence in regions such as Asia and the Middle East, where Polar has been trying to gain a foothold."
"For Nokia, Polar's one-size-fits-all approach to app-building, which results in an extremely quick turnaround for the development of mobile software, helps the phone maker quickly build a library of apps for its various operating systems. Most importantly, Polar's existing base of Windows Phone apps is a boon to Nokia, which will soon stake its future on Microsoft's mobile operating system."
"We need to increase [the size of] our app store with quality apps," said Richard White, general manager of Nokia's Canadian operations. "This is obviously a great way to go about doing that."
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Globe & Mail