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Toronto's Soulpepper theatre embraces new business model

Toronto's Soulpepper Theater Company is revamping its business model with the goal of producing more quality plays on smaller budget. As reported by the Globe & Mail, Soulpepper's artistic director Albert Schultz has combined the North American and European model of financing nonprofit theater to create the perfect financing hybrid for one of Canada's premier theater companies.

"What's the biggest economic problem with the way non-profit theatres operate in North America? The inflexibility of inventory.

"Soulpepper Theatre Company artistic director Albert Schultz thinks he has the fix, however.

Over the past 12 years, Schultz and his colleagues have built the classical company up from a two-play summer season to a year-round operation with its own Toronto venue. For its 2011 season it's upping its productions to a whopping 17 from last year's 12.
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"But Schultz expects its production costs will only increase by about 14 per cent."

"How is that possible? According to Schultz, it's because the company is no longer using the North American model to manage its inventory."

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original source Globe & Mail
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