An Esplanade
condo development is trying to incorporate social networks to help sell units, and is offering as much as $2,500 in commissions to what they're calling their "virtual brokers."
"Most presales have really targeted the broker community, "says Robert Galletta, managing partner of
BlackJet Inc., the ad firm that's orchestrating the campaign, based on a previous contest to name the building. "But what condo developers look for is a database of interested leads, which is what helps them read their sales effectiveness. That's always been the measure of success."
Anyone who provides the sales team a lead that turns into a sale will get $2,500, and their buyer will get $2,500 in upgrades. There are also movie passes for anyone who provides 10 registrants, iTunes gift cards for 25 registrants, and an iPad for 100.
"Beyond
Cityzen," Galletta says, "this is something that may transition that traditional marketing model into something more effective."
The planned 36-storey tower, called Backstage, is being built by Cityzen,
Fernbrook Homes and
Castlepoint at 5-7 The Esplanade.
Writer: Bert Archer
Source: Robert Galletta
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