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Her Majesty's Pleasure rethinks salon concept

You’ll be forgiven for not knowing quite what you’re passing when you pass Her Majesty’s Pleasure on King at Portland at the bottom of the just-occupied Freed Fashion House condo.

Technically, it’s a salon. But from the street, it looks like an especially well designed cafe, the sort we’ve tried to have around these parts, the sort the Marilyn Monroe Cafe tried briefly to be. And it’s that, too. It’s also a bar.

“We noticed, in the first week, it was interesting how people discovered the place,” says John Tong, the designer behind the project. “If it was just a beauty salon, people would just walk by. Because we put the cafe and bar up front, people saw that, came in, saw the display case, saw the croissants, walked a little bit farther back, saw some retail, and then you look through the glass screen between the bar and salon and you see: 'Oh my gosh you’re in a beauty salon.'”

The idea behind the place came from the owners, architecture student Sara Kardan and former investment banker Jeff Armstrong.

Tong, who designed Civello’s on Queen Street some years ago with a tea bar in the back, sees this as the logical extension of the concept.

“In the process of mapping out the customer engagement, it turned itself inside out. We fronted it with a cafe and bar, with reception midway through the journey through the place at a retail intersection before ever seeing any services,” he says. “We really brought people’s attention to the idea that these services are the backdrop to social interaction.”

Tong describes the aesthetic as a balance between masculine and feminine, the better to draw in a larger crowd than would generally find itself in a salon, and to cater to the male companion of she who is about to be primped.

Writer: Bert Archer
Source: John Tong
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