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Sony Centre set to unveil radical $30-million renovation and restoration

The radical renovation of the Sony Centre for the Performing Arts will be ready for October 1, the 50th anniversary of its opening.

But better than the 189 re-milled brass doors, the 1,700 restored cherry panels, the fixed marble, the carpeting that now goes with the marble, the LED-lit coffered ceiling, the new Sony store and the removal of several architectural interventions that got in the way of architect Peter Dickinson's original design: there'll be a bar open from 4pm to midnight every day. And you won't even have to buy a ticket to a show to drink there.

The Balcony Bar sounds like it has definite new Toronto hang-out potential. It's part of a new approach the Sony Centre (aka the O'Keefe Centre, aka the Hummingbird Centre) to cater to the city it exists in now, rather than the one it was built into.

"The first show 50 years ago was Camelot," says Sony Centre CEO Dan Brambilla. "It represented the city at the time: homogenous. Now we have 232 cultures, so our programming is no longer focused on Broadway -- there are other theatres for that. We want to program to all the ethnicities in the city.

They want to feed them, too.

"Every night, the food will be paired with the show," Brambilla says. "If we have a Russian show, there'll be Russian food, and so on."

The idea is to bring the city into the Centre. The food will be cheap, the bar will be open to the public, and the whole building will offer free WiFi.

The renovation and restoration, which was budgeted at $30 million, was paid for by the sale of air rights to the developers of the new Libeskind condo going up next door.

Writer: Bert Archer
Source: Dan Brambilla

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