A
study presented this week by
Prescient Digital Media President and CEO Toby Ward shows that social media tools are "exploding" on internal corporate intranets. Among the key findings is that 87% of intranets feature at least one social media tool; 52% of intranets feature discussion forums, 51% feature instant messaging and 49% feature wikis.
"The results are exciting because they confirm Prescient's belief that
we are entering the age of the Social Intranet,"
Ward says of the study of 525 organizations from around the world. "While
most organizations are still in the early days of deploying or
experimenting with social media, many executives and employees alike are
eager to see greater use and adoption of these tools."
Prescient, an internet and intranet consulting firm in Toronto that serves large clients such as CBC, CIBC and Mastercard, has made developing intranets that can boost sales and productivity its calling card. The recent study is just one of many initiatives the company has undertaken to drive understanding of the social tools available to company intranets -- Ward, for example,
publishes a blog focused largely on the topic.
And as the industry grows, so is the company -- Prescient is hiring
two senior staff right now.
Writer: Edward Keenan
Source: Toby Ward, President and CEO, Prescient Digital Media