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Markham-based AMD launches "game-changing" processor, development created 122 new jobs

At the the Consumer Electronics Show in Las Vegas, which could be considered the world series of the tech world (it's where Apple's iPod, iPhone and iPad were unveiled in past years), last week Markham's Advanced Micro Devices (AMD) launched a world-leading technology of its own. The Fusion family of Accelerated Processing Units (APUs) are chips that AMD claims will revolutionize computing.

The Fusion APUs allow home computers, laptops and processing devices to perform tasks that were previously only available to industrial computers, including displaying high-definition graphics, supercomputing through access to GPUs and extending the battery life of laptops up to 10 hours. AMD senior VP Rick Bergman says the company believes this is "quite simply, the greatest advancement in processing since the introduction of the x86 architecture more than 40 years ago."

The development of the Fusion APU chips took place at AMD's GTA plant, helped along by an investment last year of $56.4 million from the provincial government. In addition to the previous AMD staff of 637, the development of this processor created an additional 122 jobs. Ontario Minister of Economic Development Sandra Pupatello congratulated AMD on their "game-changing" technological leap, noting that this APU will "help put made-in-Ontario technology inside millions of computers, laptops, notebooks, netbooks, tablets and other mobile devices," and said that AMD is continuing to help establish the Greater Toronto Area's reputation as a global hub for innovation in graphics and media processing.

Outside reviews were equally effusive. Matthew Murray of PC Magazine writes that the Fusion APU was one of two technologies at CES that are already "reshaping the industry as a whole," and notes that the APUs will put a surprising amount of power into very cheap laptops. Jeremy Laird of TechRadar writes that AMD has developed the "the most revolutionary CPU architecture in living memory," and that, "Its design fundamentally challenges the very concept of a CPU core."

AMD says it expects to announce soon that major laptop manufacturers will be shipping laptops containing the APU processors in the coming year.

Writer: Edward Keenan
Sources: Sarah Youngbauer, AMD; Ontario Ministry of Economic Development and Trade; PCmag.com; TechRadar
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