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Marketing firm Espresso experiences caffeinated growth, seeks five more "infiltrators"

Espresso is a marketing firm that values a causal, with-it vibe -- among their most popular slide presentations is "What the F**k is Social Media," for example -- in their products. But CEO Jacquelyn Cyr says their rate of growth has been anything but casual. She says the cross-platform marketing agency has grown in staff by 40 per cent in the past year, and is seeking to add five more "infiltrators" (that's their word, it seems, for "employees") at their Liberty Village office.

That description may sound weird but it stems from Espresso's concept of "brand infiltration" -- a way to match client needs across platforms, from conventional print and broadcast media, to social networking campaigns, to outdoor advertising and in-person events. That concept was at the heart of the company's relaunch in 2008, when the existing firm Retail Communications moved from Etobicoke to Liberty Village and rebranded.

Since then, Espresso has attracted clients including Addidas, eBay and the United Way. Last spring, a Boston office was opened (they're hiring down there too).

Cyr says Espresso is "a really fun place to work," one in which "teamyness" is highly valued and every member of every department is expected to contribute to creative campaigns. She says being located in Toronto, and Liberty Village in particular, has been important to the company's success. "It's really key to recruiting people, to retaining talent, and to fostering an environment in which we get creative thought running through all the departments," she says of the neighbourhood's creative vibe.

Those interested should check the job listings here.

Writer: Edward Keenan
Source: Jacquelyn Cyr, Chief Executive Officer, Espresso
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