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Eventscape structure for success

Eventscape's success can be tied to quality talent and customers from near and far that regard Toronto as a world-class city. So too can it be tied to the vision of its CEO and founder, Gareth Brennan, who was recently named the CEO of the Year at the national Design Exchange Awards.
Established in 1993, Eventscape started out in Brennan's basement. It has since grown by leaps and bounds, employing 70 people at its 70,000-square-foot facility on Bestobell Road. The designer and manufacturer of top quality, custom structures serves the exhibit and architectural markets. Ninety per cent of the projects Eventscape completes are permanent architectural solutions that take on any form, using any material, and are built on any scale.
A quick peek at some of Eventscape's clientele reveals how well-regarded it is: the firm has done work at the White House in Washington, D.C., at Lester B. Pearson International Airport for Pope John Paul II's 2002 visit, and for past U.S. Open tennis tournaments.
"We've got some of the best, most creative people in the world living and working here; some of the top architects and designers," Brennan said. "When we exhibit internationally, Toronto has a great reputation (for its creative industry) . . . we're close to all of the major design destinations in the U.S. and shipping is highly affordable and reliable into the U.S."
In mid-2009, Brennan founded a second business in Toronto called Troop. He said he uses it as an artistic outlet, designing avant-garde furniture pieces and sculptures.
"It's focused on manufacturing limited editions of sculptures and works of art; it's my passion at the moment," he said. "It's my creative outlet and a means to keep on challenging myself."

Writer: Liam Lahey
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