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Innovation & Job News

Buzz-building stealth startup Influitive is staffing up

The Toronto startup Influitive has been operating in stealth mode as it builds a prototype, but that hasn't kept it from generating buzz, much of it resulting from its founders pedigree. As the digital news outlet TechVibes outlined earlier this year, "In September Toronto's [David] Crow left his position at Microsoft Canada as Platform Strategy Evangelist to co-found startup Influitive. As the organizer of DemoCamp Toronto, Founders & Funders, and StartupEmpire and an author, noisemaker, attention grabber at StartupNorth, Crow knows a thing or two about startups. Keep on an eye on Crow and look for Influitive to launch in 2011."

Now the company is ensconced in new offices at Queen and Richmond and the company is staffing up--seeking designers and developers--and some information about this hotly anticipated startup is emerging.

According to the company's own description, they plan to "make buying better" -- "No one is excited by a call from a sales person or an email from the marketing department. We're trying to make that experience better. We help prospective customers connect and have meaningful conversations with happy customers, so they can make an informed purchasing decision."

Moreover, Crow has described the company's progress on his blog, writing: "I found a co-founder. We started a company. We've hired a team. We're raising money. We've built a product. Talked to potential customers. Threw that product out. Started again. Talked to potential customers. Listened. Formed a hypothesis. Gathered feedback. Iterated. Measured. Tested. Design. Built. Lather. Rinse. Repeat."

Influitive is preparing for a beta launch soon. We'll continue to track their progress as the company grows.

Writer: Edward Keenan
Sources: David Crow; TechVibes
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