Israeli-born, Vancouver-raised fashion designer Amir Bahar moved to Toronto and founded his label
Pink Martini Collection in 2006, a distinctly Canadian label, the company says, that combines its founders love of vintage fashion and his passion for travel.
At home as a child, Bahar learned the business from his father, a textile producer and distributor. When he originally got into fashion, he travelled frequently as an importer, looking for hip-hop inspired fashions from Europe and Asia. Eventually he decided to create his own label. Four years after its founding, the company's designs are available on retail racks at over 700 locations across North America.
According to Zoe Mills, the PR and Marketing Manager for Pink Martini Collection, the company wants to connect more closely with Toronto consumers, and to do so launched a new logo, website and
blog this month to go along with its new Spring 2011 women's wear collection.
Writer: Edward Keenan
Source: Zoe Mills, Pink Martini Collection