"Trading technology is really complex stuff," says Lynn Suderman, director of communications for Questrade, Canada's largest independent provider of online trading services.
Questrade is hoping to make it easier soon, with the launch of a new suite of software in early June that will help clients make their investments more easily, and with better information at hand.
Questrade's goal is to dramatically increase usability in a software sector that is isn't known for it. On the one hand, clients need to be able to actually understand the transactions they are contemplating, since most aren't professionally trained investors. On the other, the information required to make those transactions is detailed and often hard to parse. Building software that can process all the relevant data—from various markets and exchanges, from the client's account information, and from Questrade itself—and do so in a very secure environment compounds the design issues.
The upshot, says Suderman, is that "what most platforms provide is either a very basic view, where you just get to buy and sell, or it's a patchwork of all sorts of complex pull-down menus that are meant for professional trades."
Questrade's new platforms will be available for desktops, mobile phones and tablets, and they will follow web design trends in allowing clients to completely customize their screens: change displays, modify order and placement of information, select how detailed that information is, add and subtract widgets, and more.
In order to support this platform relaunch, Questrade has been and continues to be looking for new talent. In addition to a spate of recent hires, the company currently has 11 positions to fill in Toronto, and 11 more elsewhere.
Writer: Hamutal Dotan
Source: Lynn Suderman Director of Communications, Questrade