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Innovation & Job News

New Toronto company SwapSity brings bartering innovation to Canadians on the web

SwapSity, a new website based in downtown Toronto, aims to allow Canadians to barter with one another instead of simply buying products.

"I wanted to make swapping accessible for Canadian consumers," says company founder Marta Nowinska. "There's lots of bartering that takes place among corporations, but up until now there's been nothing for consumers."

Nowinska suggests that the website could be a boon for job-seekers, who might swap labour in exchange for goods while they are between stops on their career path.

The business is free for consumers and posters, and works on a Free Economics model that charges for advertising and premium features.

Writer: Edward Keenan
Source: Marta Nowinska, founder, SwapSity

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