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Techwyse gets Google Partner status

Toronto Internet marketing company Techwyse has become one of Canada's first official Google Partners. And for founder and CEO DJ Kennedy, that’s several kinds of good news.

"They’ve made it very clear that if a business comes in and searches for a Google Partner, they’ve built an algorithm based on geographical location that will match you up with companies in the industry by region," he says. "If you go in and do a search [for internet marketing companies], you’ll typically find that we’ll be in the top three or four results."

That can be of enormous value in a market saturated with Internet marketing companies. Internet marketing companies plan, develop, market, promote, measure and track their customer products and services, attempting to maximize the effectiveness of their online endeavours.

On a broader level, though, Kennedy is pleased that this new partnership program is itself "an acknowledgement that they’re trying to grow their agencies and partnerships. Ten years ago, they announced they were trying to kill agencies, and now, they’re acknowledging them," Kennedy says. "It’s a big deal."

According to Google, Google Partners' businesses "are healthy, their customers are happy, and they exhibit Google best practices."

Techwyse, whose offices are at Dupont and Lansdowne, employs 80 people and hopes profiting from this designation will help them grow.

Writer: Bert Archer
Source: DJ Kennedy
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