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Toronto-based SIM card launch makes waves

Following a crowdfunded production campaign, local startup KnowRoaming has made its product available for purchase. Already, techies and travellers have taken note. 

The reason for the fanfare: KnowRoaming promises to reduce pricey mobile roaming charges. It's an exciting prospect, even for mobile customers not subject to Canada's astronomical fees. 

The company's sticker SIMs get placed onto a phone's regular SIM, which then lie dormant until a person leaves their home network. At that point, the sticker enables the SIM card to pick up whatever happens to be the local network. Once a sticker kit has been purchased directly from the company's website and installed onto a phone, users can buy credits through an accompanying Android, iOS or web app to reap their savings. 

As the Globe and Mail reported earlier this year, KnowRoaming isn't an entirely novel concept; it essentially offers to step in as a low-hassle roaming provider. But it might just stick.

Source: Engadget
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