The Globe and Mail recently featured
Brainrider, a Toronto marketing start-up that helps companies improve their online content. According to the
Globe's John Warrillow, Brainrider seems poised for success not only because of a quality service but because its three co-founders - Scott Armstrong, John Kewley and Nolin LeChasseur - are finding innovative ways to keep overhead costs low.
"Brainrider was founded in January, and I think Armstrong and his partners, John Kewley and Nolin LeChasseur, are well on their way to building a valuable, sellable business."
"What struck me was the raw entrepreneurialism they were bringing to their new business. Instead of leasing expensive office space, which is de rigueur for marketing companies, Armstrong has worked a deal to get free office space from Toronto-based PR firm Cohn & Wolfe in exchange for sharing his social media expertise."
"Instead of buying a $4,000 phone system, Armstrong is conserving cash by having his employees use a combination of virtual PBX, mobile phones and Skype. Instead of purchasing a company server, he's buying each of his employees a laptop and using software available on the Internet like Dropbox, Google Apps and Gmail. In all, Armstrong estimates it costs him less than $1,000 to get a new employee up and running with Brainrider."
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