As reported by in the
Globe & Mail, Toronto-based
Rightsleeve, an online promotional products and design company, recently won the Dell 2009 Small Business Award for "innovative use of technology". The Globe quotes Mark Graham, president and founder of Rightsleeve, as saying "the combination of our internal operations as well as how we rolled out our online platform is what caught Dell's attention."
"Always "curious about the impact that technology could have on a business," Mr. Graham used technology to differentiate Rightsleeve right off the bat."
"I wanted a Web presence," says Mr. Graham. "I recognized that technology and branding combined could give us a competitive advantage."
"While it was trendy to go online at that time, the technology available didn't have the flexibility the fledgling company needed, nor was it cost effective for a small organization. So Mr. Graham decided that the only route was to bring the development in-house.
read full story hereoriginal source Globe & Mail