A recent feature in the
Toronto Star looks at entrepreneur Amanda Slonim and her Junction shop
Little Bird Fly. A children's store which sells a mix of new and gently used clothing, toys, books, strollers and maternity wear attracts customers as much for the products as for its on-site children's entertainment. By combining scheduled performances with a large and padded play area Slonim has created a neighborhood hub for parents and children.
"In July, Slonim opened Little Bird Fly � a shop in the Junction area near Dundas St. West and Keele St. that sells gently used children's clothing, toys, books, strollers and maternity wear as well as new handmade clothing and one-of-a-kind artwork."
"This is no ordinary shop. Walk by on a Wednesday morning and you might spot a performer doing magic tricks. Come in on Thursday and you'll see toddlers singing in a circle. In addition to selling items, the store runs on-site children's entertainment. When there is no scheduled programming, children who visit the shop are far from bored. There's a large play area, complete with toy trucks, strollers and stuffed animals. To protect little knees and elbows, the play area is carpeted with soft, brightly-coloured mats."
"Parents who come to shop are grateful for the play area that keeps children amused."
"So many parents have told me you can tell the store is run by a mom because of these helpful little things," says Slonim.
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Toronto Star