Arts and culture festival
Luminato kicks off in two weeks and with it comes the opportunity to participate in the world's first "human heat map logo," an augmented reality exhibition that will turn a virtual gallery into a heat map recreation of cosmetics company Lancôme's rose logo.
The virtual gallery is made visible through an app created by San Francisco company
CrowdOptic. The app works when attendees point "their phones at different places around David Pecaut Square to see a 'virtual gallery' not visible to the human eye. Augmented reality works by displaying layers of computer-generated information on top of a view of the physical world," an article in Venture Beat reports.
"As people explore the virtual art pieces, a heat-map will be created displaying where they are and what they are looking at it. When the event is over and people are done using the app, what they will leave behind is an entirely new type of digital art: a giant, crowdsourced version of the iconic Lancôme rose spanning the length of an entire city square. It will be an enormous, virtual mural of sorts that each person has individually contributed to, just by participating."
The apps unique analytics-based approach allows it to "track and object as it moves," which turns people into "personal jumbotrons," according to CrowdOptic's Jon Fisher.
The experiment is part of "20 Bloggers for a Rose: The Lancôme Virtual Gallery," an extension of the Lancôme-sponsored photography exhibit "Roses By." It will run from June 14-20 at David Pecaut Square located in front of Metro Hall.
The article does not mention why Luminato has been chosen as the place to debut the human heat mapping technology. Does anyone know? Please comment below.
Read the full story
here.
Original source: Venture Beat