| Follow Us: Facebook Twitter Youtube RSS Feed

In The News

Tattoo parlour designs clever campaign

The Globe & Mail lauds Harbord tattoo parlour Speakeasy for their innovative use of both online and traditional PR. Owner Lizzie Renaud uses almost every available social media tool -- Twitter, WordPress, Tumblr, Facebook, MySpace, and Flickr -- to showcase artwork, stories and even to fill last minute cancellations. But Renaud is also known for her use of more traditional communications, in the summer of 2010 she worked with a designer to create postcard-shaped handbills to advertise Speakeasy's "guest artists" program.

"When a colleague told me about Toronto-based Speakeasy Tattoo, I was intrigued. She said Lizzie Renaud, the shop's owner, was doing some really cool things online Ė Ms. Renaud and her team fill last-minute cancellations through Twitter and share their stories and artwork on WordPress, Tumblr, Facebook, MySpace, Flickr and other tattooing websites. You name the social network, Speakeasy is there."

"But marketing is a particular challenge for Ms. Renaud: she runs a very small business in a specialized market, and it is important to her to always respect the tightly knit group of tattoo artists and shops in her community."

"You can't ever come out and say 'we are the best shop in Toronto' because you would be stepping on the toes of the people who made you who you are," Ms. Renaud explains. "The people who taught me to tattoo are in this city, so it is a huge challenge to stay modest and respect everyone."

"So Ms. Renaud and her team did something innovative to set Speakeasy apart: they reached out to five well-known tattoo artists and asked them to work as guests in the summer of 2010. Despite her commitment to blogging and social media, when it came time to promote the roster of guests, she deployed a completely integrated campaign that used a combination of online and offline tactics."

"We decided to go old school," says Ms. Renaud, speaking about her offline strategy. She worked with a designer to produce glossy, postcard-shaped handbills, which included art by the guest artists, the dates they were coming, and the shop contact information."

read full story here
original source Globe & Mail
Signup for Email Alerts
Signup for Email Alerts

Related Content