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Local entrepreneur weighs in on successful crowdfunding techniques

Joanna Griffiths, the Toronto-based entrepreneur and founder of innovative underwear company Knix Wear, sat down with Entrepreneur magazine recently to discuss something she knows quite well—building a successful crowdfunding campaign. 

Griffiths turned to crowdfunding in 2013 with the launch of an Indiegogo campaign to test the market for her moisture-wicking, odour-absorbent underwear. 

"It was the last test in a series of tests I conducted before launching the business," she told the magazine. 

It worked. She surpassed her goal and raised more than $50,000 from some 518 backers. But it didn't come without its challenges. Still, Griffiths persevered and learned a few lessons along the way.

For starters, she says, you need to have a plan. "You can't launch a campaign, go on autopilot and expect money to come rolling in," she says in the article. She studied successful campaigns before launching one of her own, determined to mimic their results by following their approaches. 

She makes eight recommendations from making your campaign personal ("People fund people, not just ideas") to taking things offline ("You want to build excitement, get people excited about backing the project…Don't ignore offline opportunities to build engagement.")

A worthwhile read for anyone considering launching a crowdfunding campaign of their own—or for those looking to pick up a few smart business practice tips. 

Read the full story here
Original Source: Entrepreneur.com 
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