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Queen West's Type Books scores viral hit with playful video of books gone wild

Toronto bookstore Type Books is getting international attention after the shop's stop-motion film The Joy of Books went viral on YouTube. The short film—in which books seemingly come to life at night—had nearly 1.9-million hits within one week of being posted. 
 
"Sean Ohlenkamp, creator of the vibrant and lovely stop-motion short film The Joy of Books, is one such literary soldier. His battle cry comes in his closing frame: 'There's nothing quite like a real book.'"
 
"The fantastical short film is set in Toronto bookshop Type. Books come alive after a shopkeeper leaves for the night, much like the toys in Pixar films spring to life as soon as humans leave the room. The books dance, spin on their spines, frolic and even shift spots on their shelves in a circular pattern to mimic fans doing the wave at a baseball stadium."
 
"The film is magic (aided by great Harry Potter-esque music via Grayson Matthews) and it's easy to imagine the books are so alive with characters and places and heartbreaks and great loves and wonderful adventures that they can't help but wriggle and quake in their bindings."

read full story here
check out video here
original source NY Daily News

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