A recent research study by
Pixel to Product attempts to quantify Canada's burgeoning digital media economy. As reported by the
National Post, the survey, which polled more than 200 Canadian companies and 1,050 individuals, found that Canada's tech industry consists mainly of small, relatively new businesses, with under 50 employees.
"The face of Silicon Valley North is a 28-year-old male graduate of a Canadian university, who makes between $40,000 and $80,000 per year and has been employed by a digital, advertising or marketing agency for between one and three years."
"Canada's digital industries are mainly small businesses, most of which are less than eight years old, have eschewed government financing and expect revenue to increase in the next year, according to the Pixel to Product research study, a new survey that attempts to paint an accurate portrait of Canada's digital media industry."
"Fuelled by the growth of the mobile application, digital marketing and social media industries, Canada has quickly evolved into a hotbed of technology innovation, and the report represents the most complete snapshot to date of the country's emerging digital economy."
"We learned that the Canadian digital media economy is strong," Justin Kozuch, lead researcher on the study, said in an interview."
"A lot of companies are looking to hire over the next year and there's a growing confidence in digital media. People are spending a lot more money in digital media and that kind of growth is very reassuring. Digital media is a much more stable industry than it was 10 years ago when it bombed out."
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National Post