We
reported a year ago that Ryerson Digital Media Zone-based startup
HitSend was a local digital company to watch as it launched its first product,
SoapBox. Now the company has announced that SoapBox is the discussion platform for
The Walrus magazine's new online conversation tool,
The Walrus SoapBox.
The partnership with what is probably Canada's most respected magazine of ideas represents just the latest in a steady stream of announcements for HitSend. Announcing the initiative,
Walrus publisher Shelly Ambrose said the SoapBox platform offered an "innovative and exciting new realm" for the magazine.
HitSend CEO Brennan McEachran says that the combination of SoapBox, a platform designed to enable the sharing and development of ideas, and
The Walrus, a magazine devoted to exploring ideas, was a natural fit. "When we met each other we noticed it right away... they're one of our more well-known clients, so we're excited."
Over the past 12 months, McEachran says they've grown from one or two clients to a roster of about 20, including Chapters/Indigo and a project with Vitamin Water launching soon. In September, a new talk platform for Ryerson students will launch university-wide.
During the past year, the HitSend team has also doubled in size to eight employees.
"Over the next couple months," McEachran says, "it's all about spreading the word and building SoapBox."
Writer: Edward Keenan
Source: Brennan McEachran, CEO, HitSend