Government, academics, and entrepreneurs will descend on the Metro Toronto Convention Centre on May 14-15, for the fifth annual
Canada 3.0 conference. Organized by the Canadian Digital Media Network (CDMN), the conference focuses on the commercialization of innovation and aims to help boost the profile of Canadian digital media internationally.
Canada 3.0 was started in 2009 as the main outreach element of what was then the newly-formed CDMN. The first four conferences were held in Stratford, Ontario "because we see digital media as very much being a part of the creative industry as well as technology," explains Kevin Tuer, CDMN's managing director. It's moving to Toronto this year, he goes on, because having established itself it's time to grow and become a "national force."
Over the coming years, the conference will be moving to different cities across the country. Toronto is their first step along this path. It is also, Tuer says, "a great way for the DNA of Toronto to be showcased" to international attendees. Next year's location will be announced on the first day of this year's conference.
When we ask how things have changed in the five years since CDMN and the conference got off the ground, Tuer says he's encouraged by the increasing awareness of the need for innovation and growing support for initiatives such as incubators and accelerators in government. He's also seen "a lot more exposure for Canada on a global scale." Not quite enough though--that's also still our biggest weakness, he thinks. "There are amazing people, there are amazing companies--they are world class--but we don't do a very good job telling our stories."
Digitization is happening now, Tuer warns, and we don't have much time left to claim a place as a leading nation in the sector. The CDMN is hoping that by bringing government into the room with academics and entrepreneurs wrestling with these questions every day, the country's leaders will be able to gain a better understanding of just what the challenges, and opportunities, look like.
Writer: Hamutal Dotan
Source: Kevin Tuer, Managing Director, Canadian Digital Media Network