| Follow Us: Facebook Twitter Youtube RSS Feed

Innovation & Job News

A Don Mills showroom targets high-end customers with its low-emission electric vehicles

Fisker Automotive bills itself as a maker of the "world's first true electric vehicle with extended range"—and they're luxury cars, to boot. This month the company opened its first Toronto showroom, employing one staffer, with its Fisker of Toronto location at the Shops of Don Mills.

General manager Michael Cornacchia says that so far, customers have been very impressed to see the two models on display.

"It's been very positive. We've got a good mix of people, and I think they're just excited to see a car dealership in the mall," says Cornacchia. All Fisker vehicles are custom-made; Toronto customers can expect delivery within three months of ordering.

The cars boast high-end sedan performance with low energy consumption: "It can travel from  zero to 60 mph in 6.2 seconds," states the news release, "yet was recently given an astonishing emissions rating of just 51g/km CO2 by the TUV [an independent European inspection agency] and a 112mpg equivalency rating."

Shops of Don Mills marketing representative Lauren Genz says the Fisker location was a natural fit with the mall's concept. "It's a good pairing. We're re-thinking the retail experience and they're re-thinking cars as a sustainable luxury product."

The Fisker Karma—that's the model Justin Bieber got on The Ellen DeGeneres Show for his 18th birthday—will sell for $102,000 when it becomes available in the coming weeks.

Writer: Edward Keenan
Sources: Michael Cornacchia, Fisker of Toronto; Lauren Genz, Shops of Don Mills
Signup for Email Alerts
Signup for Email Alerts

Related Content