The
Globe & Mail writes on
Tiffinday, a new Toronto business that a
offers lunchtime-only meal delivery service. Entrepreneur Seema Pabari
launched her business in June 2010, delivering home cooked Indian lunches
to busy Toronto office workers, she now works with two chefs and serves over
100 customers daily.
"My typical customer, which blew me away, is the young, white male
working in IT, law and finance," Ms. Pabari said. "They just want good,
healthy food delivered to them."
"While it speaks to the growing diversity of Canadian tastes, Tiffinday
is also an example of an opportunity for entrepreneurs – businesses
inspired by foreign traditions, products or services that could
flourish if adapted and launched here."
"Ms. Pabari's inspiration for Tiffinday was rooted in Mumbai, where the
tiffin tradition is a mainstay of that city's busy office culture. The
service is known for its affordability, reusable packaging, and the
dabbawalahs who deliver the meals and retrieve the tiffin boxes
afterward."
"The North American palate is more diverse today than ever, said Dr.
Dahl, which helps companies like Ms. Pabari's. "[Tiffinday] is going to
hit a number of sweet spots. It's not surprising that it's taken off;
you can import the concept that works over in India and because there
are similar conditions it works over here, too," he said."
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original source
Globe & Mail